WebFeb 11, 2024 · 1: Unexpectedness. Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did not. Instead they used a gorilla playing the drums to Phil Collins. This went on for a full 90 seconds, without a mention of chocolate. In the initial cuts of the advert, there were no product shots at ... The advertisement consists of a simple, 90-second tracking shot across a music studio, with Phil Collins' "In the Air Tonight" playing in the background. A large gorilla sitting at a drum kit plays along with the song's famous drum fill.
Cadbury
WebSep 20, 2015 · The famous Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, according to a recent poll. The ... WebMar 28, 2013 · 1.8M. 203. 21. 6. Share. This awesome Cadbury commercial from 2007 was an instant classic. It featured a gorilla playing the drums to “In The Air Tonight” by Phil Collins and is as impressive, funny, and entertaining as anything we’ve ever seen. Great marketing stands out and this commercial certainly stands out. mead video 8 years ago. so much help
Cadbury’s Gorilla Unmasked - Creative Review
WebJun 14, 2024 · Luckily Phil Rumbol, Cadbury’s then newly-appointed marketing director, did and ‘Gorilla’ has gone on to become one of the best known ads of the early 2000s. ... Gorilla won a host of awards, including … WebNov 2, 2010 · Musician Phil Collins has said he loves the advertisement for Cadbury where a gorilla crashes his way through his hit In The Air Tonight. Speaking to presenter Phil Jupitus about the song's famous ... WebFeb 28, 2024 · At the center of this Venn diagram sits "In the Air Tonight" by Phil Collins, a tune that’s inspired vigorous air-drumming and bizarre rumors for more than 40 years. ... and Cadbury’s sales ... so much homework